Freedom Lifestyle

The Brand is You: Setting Client Boundaries, Choosing Joy Over Revenue, Mompreneurship (Robyn Savage)

November 30, 2023 Sam Laliberte Season 6 Episode 80
Freedom Lifestyle
The Brand is You: Setting Client Boundaries, Choosing Joy Over Revenue, Mompreneurship (Robyn Savage)
Show Notes Transcript Chapter Markers

Recognizing when it's time to make a change is crucial.

Robin Savage recently went all in on her personal brand and new venture after experiencing how the freedom to express oneself can sometimes be hindered by business partnerships and evolving personal beliefs. She boldly chose joy over revenue when leaving one business for another.

Key Takeaways:

  • Creating a business model that supports our weaknesses AND our strengths
  • Setting boundaries with clients as a mompreneur 
  • Setting yourself up to deliver high quality work
  • Batching content to streamline the content creation process

Robyn also shares how she balances her hyper creativity abilities with the need for predictability and security in her business. Her story is one of focus, trade offs and  aligning our personal values into our businesses.

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About the show:

Sam Laliberte -  entrepreneur, digital nomad and freedom seeker, hosts the Freedom Lifestyle Podcast to expose people to the many ways you can design your dream life and unlock your own version of the freedom lifestyle. Her guests have empowered themselves through flexible work as a way to “have it all” - financial, location AND schedule freedom.

Speaker 1:

The kind of risk in that is something that doesn't work the first time doesn't mean it's not gonna work the second, third, fifth, seventh, eighth time. So we actually take away our own opportunity for success because we quit too early.

Speaker 2:

You're listening to the Freedom Lifestyle podcast series. I'm sharing relatable stories of freedom seekers who ditched conventional office life and courageously asked for more. The energy just completely shifted. My entire being just felt so free. My business was still generating income while I was on the beach. I decided to quit and just stay at home. I really can't work for anyone but me. It's literally just doing whatever the hell you want to do.

Speaker 2:

As for me, I'm your host, sam, and I've spent the last four years creating a business that allows me to work from anywhere. The Freedom Lifestyle looks different for everyone. What's your free? Hello Freedom Seekers. You're listening to a new episode of the Freedom Lifestyle podcast, where I get to share relatable stories from everyday people who found a way to leverage flexible work arrangements to design their life, and today you're gonna meet someone who's doing this. Oh so well.

Speaker 2:

Robin Savage is a brand strategist who helps entrepreneurs articulate their brand message and more confidently talk about their work online so they can have the impact in the world they desire, but also so they can get paid for it. Robin herself has built not one, but two multiple six-figure brands and businesses and one seven-figure brand. In this conversation, we talk about how she recently walked away from one of her businesses in pursuit of a whole new business that she really felt could bring her even more joy and even more alignment. I think we can all agree that leaving money on the table as an entrepreneur is never easy. Robin talks about the importance of focus, setting boundaries with clients and choosing joy over revenue. She's a mompreneur, she's got two adorable girls and, in general, robin is just such a fun person. If you're not already following her on social media or any of her channels by the end of this episode, I bet you're gonna want to, because not only is she just so generous with the value she provides she loves passing on her own lessons but she's also just able to articulate in such an engaging way where you really just want to listen. So, with no further delay, meet Robin.

Speaker 2:

Robin, welcome to the Freedom Lifestyle podcast. How is your day going so far? Thank you.

Speaker 1:

Well, really great, this is my first work conversation of the day. Just dropped my kiddos off at school, had a little singing dance party, and now I'm here with you, so I'm really, really excited for this combo. Sun is shining, you know, life is good.

Speaker 2:

Yes, we're both in Squamish, which is one of my first questions I like to ask my guests is where in the world are you taking this call from? What time is it? What would you normally be doing? So do you typically start at 10? Is that when you turn the laptop on and start quote-unquote work, or what's your morning flow like?

Speaker 1:

Yeah, great question. I'm at 10 amr. I like to give myself a little bit of breathing room in the morning. I have two young kids, two girls, and you never know how the morning is gonna go with those little ones. So I like to give myself a little bit of breathing room in the mornings and I walk them to school, come home typically, make another cup of coffee that's when I have my shower check in with my team, kind of see what the flow of my day is going to be so I can get in the energy of that. And then, yeah, I kind of turn it on at 10 with my cold starting and diving in 10 am is my ideal start time as well.

Speaker 2:

Like I love to just sleep in for as long as possible, have my whole morning routine. But of course, if things come up, if there's something pressing especially up like an important client side, I'm willing to be flexible with that. But for you, you've got these, these beautiful daughters that you have to walk to school. How flexible can your mornings be with that? What would you do if something came up with an important client in the morning.

Speaker 1:

Yeah, so you know, running online business and working with clients globally and internationally definitely, I have found, requires a little bit of that give and take from both sides. So same I try to stick to 10 o'clock, but if there's a meeting or a call that needs to happen a little bit earlier, then I'll adjust my day. I will say that those are the calls that I'm super hyper aware of, right? Because I find that anytime something gets scheduled that is outside of the norm or my usual working hours, that's when I'm most likely to forget about it. So if I have something on my calendar pre 10 am, then I'm like hyper aware of it all week long. So, for example, this week it's Monday while we're recording this, but if I had a 9 am start on Thursday, I would talk to my partner about it. We would, you know, figure out what needed to happen in order for the whole family to be supported to make that 9 am start time. So I love that. I think that I actually like that sort of like mix up every once in a while, but before 9 am with kids in the house, there's not much flexibility, right. So this actually happened.

Speaker 1:

Last week I had a client in New York try to schedule a call for 8. I was going to be on the call with their whole team and I was able to realize, you know, I would love to make this work for you, but that is not an ideal time. My kids are going to be running around. As much as I can hide from them, I can't make myself invisible, you know. So they will find me, and so there's flexibility within reason. But as soon as I feel like it's going to interrupt the quality of my work and how much my clients will get of me, then I kind of draw boundary and hard line, because all of that stuff impacts our brand reputation, the quality of our work, our brand image, and so that's where I kind of boundary myself and my schedule to say am I going to be able to provide my best work in this scenario? And if the answer is no, then I'm really good at sort of not sacrificing the quality for the scheduling piece, you know.

Speaker 2:

Yeah, absolutely, and it's a great place to be in your business where you can own that and stand by that and just know that. That is just how it is. I think of so many times when I was first starting my journey, especially running an online business and being location independent. At the very beginning, you know, I was staying at hostile sometimes, right, and I was in these like noisy environments and I just remember how stressed I would be when I had to show up for something and I couldn't control the environment around me and a lot of the times. If you are known for being a high performer and giving great value and they enjoy working with you, they're probably going to accommodate you. So just be open about what's going on in your life.

Speaker 1:

That's right. And I do recognize that that does take practice, because there was a long time in my career journey as an entrepreneur where I would put myself in a really vulnerable situation just to appease my clients needs. And so I do just want to recognize you know, for me now that's so simple, it's such an easy Duh moment like nope, that doesn't work, so let's just handle this. But it is important to recognize that it did take me a long time to get to that place where I recognize and honored that my situation was equally as important as theirs, right, like, if this is a give and take relationship, then we both have to be equally as important in that relationship and honor that. So, yeah, I think that it's been a journey to get here. But you know, once you step into that role and power, you don't really flex in it anymore, right, it's no longer a question, it just becomes the norm.

Speaker 2:

And there's power dynamics. When somebody's paying you you kind of think, well, they're the ones paying me. They say jump. I say how high. And that's like a common trap that probably gets ingrained in us in our corporate nine to five lifestyle where we're used to. That's how things work. There's a clear hierarchy and you kind of have to just fit into what the boss says or what the expectations are in the workplace. But when you have your own business, like you said, it really is a give and take and it is equal In a sense. And the more you probably did that, the more people accommodated you, the more comfortable you got was saying that and then the better your meetings went.

Speaker 2:

So yeah, I like that you acknowledge that it's an evolution, because same for me to yeah, and all of businesses right, so yeah, I've only known you for a few months, but what I have gathered from what I've crept on your many amazing social media channels and from that time we had together in person a few months ago, is you're somebody who's had a career, a business life that's evolved, and it's really evolved alongside your own personal evolution and development, which I think is really awesome. So, zoning into where we are today, what are some personal values or like lifestyle preferences that really shape how you're running your business and how you're running your life today that Perhaps a year or two ago looks different? I feel like we just identified an example, but what else comes to mind?

Speaker 1:

Ooh, I think in the last year or two, one of the things that has probably changed the most well, I used to run a business with my best friend. We were business partners, so we did everything together. We ran a team together Of, you know, five to ten people. On any given day or at any given moment, every decision was made together. A lot of our work was recorded together, produced together, edited together.

Speaker 1:

So I went from this code Co ownership situation to selling that business and closing it down, which was honestly a way bigger process than I thought it was going to be, with like legalities and it was incorporated. So we had to get lawyers involved in the banks and all of that. So Went through that process of closing, that incorporation, incorporating my own brand and business and really going all in on my own personal brand. And that's definitely been the biggest shift and change structurally over the last year and that has obviously changed the way that I work. It's changed my focus, it's changed my clientele and so actually, like a lot of my work has changed this year really.

Speaker 2:

And the decision to do that. Was that an opportunity where you had someone come and say they wanted to buy the business, or is it more you and your partner wanted to change like? What kind of was the catalyst for that?

Speaker 1:

Yeah, so the catalyst was definitely a change.

Speaker 1:

Working with my business partner, we both had really different sets of strengths and skills and for a really long time we were Super happy and in alignment, bringing those skills together to serve a certain audience.

Speaker 1:

And over time, as we continue to evolve in our own craft and to learn more and sort of grow in our own style of leadership, there just came a time when we thought you know, I'm not really enjoying doing those things anymore, you're not enjoying doing these things anymore and there's more growth available, there's more happiness available, there's more alignment available on the other side of that choice to close up business, go on our own and you know, figure out what that looks like for each of us.

Speaker 1:

So both of us were super committed to building Sustainable businesses that feel entirely reflective of who we are right and I know I was answering the questions for this podcast and that was one of the things that came up for me. A lot was that freedom to me is really, yes, time and location and financial freedom, of course, are super relevant and, you know, highly weighted on my personal values list, but the freedom of expression and the freedom to be myself and to really feel like I get to live into that entirely, without limitations and without Barriers or without restrictions or even friction. Right was so obvious to me when we decided to close that business down that I had to stay in alignment with that value of freedom to just entirely be able to express myself, and that's what drove our decision to make that change.

Speaker 2:

Well, I really respect that. I mean, I'm so curious and you are in the power seat to share as much or as little as you want about this. But I'm curious about when you say Freedom to express and it was out of alignment. Was it more that Every decision was that you made for the business? You had to get someone else's input and they had to be on board and sometimes you didn't get to see your ideas come to life. Or was it more the actual clientele that you're servicing and the work that you're putting out in the office you're putting out wasn't exactly what you wanted to be doing anymore?

Speaker 1:

A little bit of column A and a little bit of column B. Really interesting, actually, in reflection. A lot of the things that we tried to bring to life in our company together Never fully manifested, never fully came into realization, and those things I've now circled back to in my own personal brand and they've come to fruition with total ease, right. So not so obvious then, but very clear and obvious now that those Projects, those visions belonged to me, not to us, right and so, as we, I had these visions and these goals and these ideas that weren't sort of being realized. I mean that created a lot of friction for me, because I am such a creative and I'm such a visionary that not seeing those things work just sort of started to feel really disheartening and like I know that this can work, why is it not working? So that forced me to kind of go back to the drawing board and say, okay, what's the piece of this that just isn't clicking Right? So it was a little bit from that column, like, okay, I think there's just too many moving parts, this vision is not our vision, this vision is my vision. And then, secondly, a lot of the work that we were doing just started to follow to alignment with me.

Speaker 1:

You know, and one of the things that you said early on in this podcast was that I do live a life of evolution and my brand and business has really sort of followed that personal evolution.

Speaker 1:

My professional life has moved and ebbed and flowed with me, and so this was one of those moments where a lot of the things that I was teaching I personally started to question.

Speaker 1:

Right, I started to learn more, I started to unlearn a lot of things, my views sort of expanded and so a lot of the sort of context, a lot of the vocabulary even that we were sharing and teaching about just didn't entirely resonate with me anymore, and so that impacted my work. And then the clients were obviously buying the work that we put out there, and I wouldn't say that there was ever a point where the people who are in our world and our community didn't align with me, because I loved the community so much and I know that the work we were putting out for those people was really positively impacting them. So the quality was always there, but the way that I was serving them just no longer felt like the right fit for me, right? So in closing that business down, I'm really focusing on my own work and allowing the evolution of myself to be reflected in my work.

Speaker 2:

All of a sudden my work feels in complete alignment and I feel really proud and I feel excited and I feel back to that sense of integrity and alignment and just like this is me, so I think a little bit of all of that like played a part, and that's such a good message for people in business who may be at a similar stage that you were at then, which is just because it doesn't last forever doesn't mean it isn't worth doing, and it doesn't mean it wasn't successful and it doesn't mean it wasn't like a great thing for you to be doing at that time. Your life financially impact, wise lifestyle, freedom, whatever that was and I can relate a lot to that myself. When I was starting my online business, I needed to find a niche. I was learning all about online courses and memberships and ebooks and high ticket consulting and I wanted to create something that I could have. All those products and podcast consulting was that for me. I got in early. I was able to establish myself as an expert very quickly and the money just came and it came with ease and it still is coming.

Speaker 2:

But if I'm being honest, I'm like you know. I'm a bit bored of it. I kind of want to be doing something else. I'm much more excited about these other things, but it can be a weird thing when it's like but this is successful, this is what you wanted. You have a successful business is feeling well. I'm not enjoying it enough and it is enough, and it sounds like you let that guide you and that has worked out for you. How long has it been since you've been out on your own now?

Speaker 1:

Well, it's been. Let me think it's been. It's been a year since I've been putting energy into my personal brand, but we made the decision to shut down the company 10 months ago and then it's been only really actually closed down for a month, because, once we'd made the decision to close the business, we still had a number of contracts and client obligations that we had to fulfill and we had to go through the whole process of seeing those contracts through, obviously, and we really wanted to close the business in like the highest best way possible, right, so that the memory and the legacy of that company was beautiful and respected and well done. So, all in all, it really took about a year, right by the time everything is said and done. Well, just less than a year. I guess it took 10 months of like full completion and then I fully started leaning into my own work in January of 2023.

Speaker 1:

So not a full year yet. So I kind of started to play in the realm of like what would this look like last September? And then, by January, I had hired my own team, I had created a business model that I wanted to run with, and by January, I was like all in. And then, from January to June, we completed all those contracts and closed the business down, officially set our goodbyes, shed the tears and let it all go. And so now it's been just about a month since we've like finalized the conversations with our lawyers, our accountants and everything, and it's actually been, yeah, complete.

Speaker 2:

Wow, that's shocking to me. I never would have guessed it was only that recently that you went on your own and started to, like you said, go all in on your personal brand. You're doing such a great job with it and I think that just really reflects the power of a personal brand, which, of course, is very meta, because that's exactly what you're helping other people do. When I land on your page, whether it's Instagram or your website, you have so many amazing offers. You just launched some this past week, I saw, which was great. What is your process now for coming up with offers for your business, knowing that you can just do whatever you want? Like how much of it is listening to your own intuition or like, oh, that would be fun to create versus logic, practical indicators that this will be successful?

Speaker 1:

Okay, this is a really great question, and I know myself really, really well, and I do want to just kind of highlight this because I think that the more we know ourselves as entrepreneurs, the more successful we allow ourselves to be, and I think a lot of us try and skip that part because actually getting to know ourselves is really uncomfortable, right, it's uncomfortable to sit in silence and ask ourselves questions, it's uncomfortable to reflect, it's uncomfortable to be honest about results or our own nuances, and so, for me, I really, really knew myself, and that not only meant knowing these like great characteristics and strengths, but it also meant really understanding my weaknesses. And when I was creating my business model, which really, for me, meant like, how am I going to run this ship? Right, how am I going to run the show? So, when I created my business model, I actually took my weaknesses into more consideration than I did my strengths, because I knew that if I created a business model that supported my weaknesses and actually elevated my strengths, then I was setting myself up for more sustainable long-term success.

Speaker 1:

So, that being said, one of my weaknesses is like hyper creativity, like I could launch something new every single day. That's just how my brain works. I'm a copywriter, so I can really clearly articulate ideas, I can write about them, I can create a sales page in under four minutes. It's like I'm hyper creative. So I buffered that right from the beginning. I boundary it and I said OK, if you create a business model that is really rooted in that hyper creativity, there's going to be no predictability, no form of safety, security, and really you're going to drain yourself and wind up burnt out. Because what happens when we build a business that is really rooted in like, ok, then create this, then create this, then create this is there's no passive income, there's no recurring income, there's absolutely no sense of what is going to come next. And I find that when my nervous system doesn't have that level of safety and security to say like, ok, we know that recurring revenue is $25,000. Now how are we going to play on top of that that? It actually turns from this like fun, creative energy, into pressure and restriction and this like, oh, no, right, because now I have to create something to pay my bills, to save for my child's education, to pay my increasing mortgage rate. Thank you, interest rates, you know, but it's like I have to have a certain level of safety, and so I created a really predictable, really simple business model for myself that was free content all the time, like value, value, value in as many ways as I can. So my Instagram page, my email list, my podcast, free courses, anything that I can give free we do it every day.

Speaker 1:

Next, I created a monthly workshop for a low entry point so that I could give people an opportunity to come into my world for that lower price point. Stuck to those for a year, like that was. My promise to myself was we're going to put this in place for a year to see how it works, because one thing that I find from entrepreneurs is we love instant gratification Like is this working or is it not working? And the kind of risk in that is something that doesn't work the first time doesn't mean it's not going to work the second, third, fifth, seventh, eighth time. So we actually take away our own opportunity for success because we quit too early, right? So I was like, ok, I'm going to stick to these workshops for 12 months and that I have my branded mastermind that I run quarterly, commit to running that quarterly for a year, and then I have my high level one to one offers that I run all the time Right and in the back end we are building out funnels and working on business development to reach other goals in terms of passive income and recurring income. So we're kind of always looking from a really high level like what's working and what's not working and how are we going to pivot that for the next launch or for the next quarter or for the next year, depending on sort of what that cadence or timeline is for each offer.

Speaker 1:

But that was my plan, you know was like OK, let's work with this creativity, let's boundary it a little bit to create a sense of predictability within the business, and then my creative energy gets to play in all of these free offers and all of these, this free content. So Instagram is a playground for me. My podcast I freaking love it. You know it's like what do I want to talk about today? What do I want to bring to the world this month? So I left this really beautiful space for creativity but I had predictable channels to funnel my creativity into, so that I wasn't waking up every day asking myself like, oh gosh, you know, like what am I going to do today and who do I have to be today? So that was kind of my plan and it worked. You know it's worked for me so far Amazing.

Speaker 2:

I think it's interesting. The advice to focus on your weaknesses because sometimes you hear the opposite right Is just build a business, focus on your strengths, focus on the stuff that doesn't feel like work, be in that flow state, and that's going to be the easiest for you. But you, it's not that you ignored that, but you also looked right in the eye what could be the things that prevent you from you know, having that sustainable business, which, at the end of the day, it's one thing to start a business, it's one thing to build the courage to go out on our own and bring a vision to life, but it's a whole other thing to be able to have that business serve your lifestyle, pay for things and being able to do that forever or as long as you want. We're approaching a new year for you. Yeah, what is something new that you're going to try in this upcoming year, like, is there something that you're particularly excited about that is going to be tested for the first time? What is leveling up for you? Look like next year, then, yeah.

Speaker 1:

So I love this question and I'm always sort of thinking about these like nuanced changes, like not huge massive shifts, right and I think that this is something that I've really learned along the way is like you don't have to burn it down to make it better, you can just slightly shift it, right. So for me, this year coming up, I really want to build. I have a membership called the content club, and I know how amazing it is and how much value is in it, and I'm really excited to focus the amount of energy on it that it needs in order to grow, because one thing that I know for sure is that we can create as many things as we want, but if we don't put that time, energy and effort into marketing them and telling people that those offers exist, then they do nothing Right, they just sit there. It's kind of like knitting a sweater and then never wearing it, right no one sees it, no one gets to where you don't get to enjoy it. So one of my shifts this year is like okay, let's focus the appropriate amount of energy on this membership and really see what can come of it if we really focus our energy on it Right. So again for a full year. That's where a lot of our energy will go. And that type of commitment is scary, because something you said earlier, sam, that I think is really important is, like the things that are successful won't always bring us the most amount of joy, right, and are only focused on success, I feel, as entrepreneurs. Then what is the point in running your own business if it's not bringing you that joy as the result of the success, right? So my business right now is really working. It's like predictable income. It's great.

Speaker 1:

Shifting my energy to build a membership that's a low price point for people to buy into means I'm gonna be spending less time promoting my one-to-one offers, for example, because I can't just duplicate myself and now do more right. I can't just expend more energy and more time and energy because those are limited resources. So I have to focus my energy on something different and potentially give up that income that I am bringing in currently for one-to-one work. So that's a scary pivot for me. But I'm really, really, really, really optimistic that that membership can get to the point where it replaces my one-to-one offers and my one-to-one income, right? So I'm gonna put my energy there and see how that works.

Speaker 1:

And another shift. There was one more shift that came to my oh, top-down content creation. So I just started this and once a month I have a videographer come to my home and we record all of our video podcast episodes that go onto YouTube as long-form videos. We record 30 YouTube shorts, 30 reels, and it all happens in a day and this is so new for me batching that much content in one go. But my YouTube channel is now launched, which is a beautiful five-year vision for my business, and we're giving it a go, that batch content kind of strategy. So that's really new as we move into the new year also.

Speaker 2:

Those are huge but also not so huge changes. They're natural evolutions, a little tweak that'll ideally help you have even more time freedom. It sounds like if you can move away from one-on-one to supporting a group of people through your membership, that's gonna be really helpful to just create more time. If you can create all of your content in a day versus spread it out whenever you feel inspired, that's gonna create more time. So I love that.

Speaker 2:

I also really love that you're like I'm gonna commit to it for a year, because that is sometimes what we do, where we put it out just a little bit and it doesn't get 100% gratification. So then our doubts start creeping in or we don't actually keep pushing it and do what it takes to be successful. So I thought that was really great practical advice. As we're nearing the end, I could literally talk to you forever. I wanted to just quickly check in on your brand and kind of your niche, in the sense of you help people articulate their own brand message. You really help people leverage their personal brands. How would you describe your own brand and what do you think are some misconceptions people have about you based on what you project on the internet?

Speaker 1:

Ooh, what would I say about my own brand? I would say that my own brand is really, really personable and tangible. So I tend to take these big concepts or ideas that are taught in a really serious, big way, that can be hard for people to digest, and I turn them into these bite-sized, easily understandable and easy to integrate concepts that help people have those aha moments frequently, like, oh okay, if I do this. So, as a result, my brand tends to bring people a lot of clarity, and without clarity, it's really hard to get results. So that's kind of one thing that I would say about my brand. I would also say that there is a sense or tone in my brand that really makes people feel like they're talking to their friend, right, like this person is accomplished in a lot of the ways that I desire to be accomplished or things that I desire to feel and experience for myself. But she's also like me, right, like she gets me. She's a normal, messy, real human, just like me, and one of the things that I fear about building an online brand is just that like pedestaling that can happen, right. So I really try to sort of focus on that, like we're all humans here, right, we're all figuring this out together. So there's a level of transparency that I think comes along with that sort of conversation and that type of leadership which I really love, about my own brand and misconceptions oh my gosh, I've spent so much time working through this because I know and it's just the human way, right Like we all create stories about the things that we can't see. So I know that people have created their own narratives about my life. I know that everyone has these stories about who I must be behind the scenes.

Speaker 1:

I think one of the most common things that I imagine people think is that, like I never yell at my kids, for example. You know, like she's always funny, she's always just like kind and laughy and dancing, and like I am, that I am very fun and goofy and weird and I yell at my kids. You know, I apologize to my kids. I'm like, you know, I'm like I'm very human in that sense. I think another thing is I move my body a lot, but I go in like waves of moving my body. So I'll work out every day for a month and then I won't work out for two weeks and then I'll sauna every day for three weeks and then I won't sauna for four days.

Speaker 1:

But I think that people maybe have this misconception that I'm like this super healthy, super fit, super steady woman all the time and I actually I thought for a long time that that's who I had to be in order to kind of close that gap between who they thought I was and who I actually was.

Speaker 1:

But what I've learned and recognized over time is like I'm never going to be able to control what other people think of me, and my most aligned, happiest version of myself is not one way all the time.

Speaker 1:

So I have to let go of people's stories and let them have their misconceptions and, you know, try to properly represent myself online, right, not fake it like, not say that I'm working out 365 days a year if I'm not, but to also just let go a little bit of those gaps and understand that I'm never going to win, I'm never going to have control over what people think about me when I'm not online or in their own you know heads, and so I really try to just be as real as I can be and honor those kind of like gaps that do exist when we are so present online and let people make up their own stories. You know, but I yell at my kids. I don't only drink green juice and salads. I sometimes don't drink for three months and then I'll drink 20 beers. You know like I am this very fluid, ever-changing person. It's kind of how she goes.

Speaker 2:

Yeah. Well, there you have it. That is the real Robin Savage. If you are hearing her for the first time, meeting her for the first time, you're welcome, because her Instagram, her YouTube, are filled with lots of really amazing content that's going to give you those aha moments, like she said, so I'll make sure all of those links are included in the show notes. Thank you so much, robin, for coming on the show and sharing some of the story of what you're truly like behind the screen.

Speaker 1:

You're so welcome. I have a quick question for you. Do you have a minute to answer it? Yes, is this for the show? Well, you can put it on the show if you want. Why don't we record it and then you can see if you want to add it or not. Cool, okay. So my question for you would be hearing what I feel might be the misconceptions that people have about my brand. As an outsider and someone who watches my brand, what do you feel like the? I mean, you've met me in real life, you've been to my house. Like what do you feel like some of those misconceptions could be?

Speaker 2:

Well, I mean, I could tell you what I think of you. Yeah, great, right, because I don't know what the misconceptions, are Right.

Speaker 2:

Okay, so I first impressions lives in Squamish big, beautiful house, perfectly decorated. Has this lovely like live in nanny, these gorgeous children, amazing relationship with husband. So you know, that is very like idealic. That really made an impression on me, oh, and I see that I'm like, wow, how did she do it? How did she get this house? How did she get this lifestyle? How is she doing it with kids? Seems so hands on, Just like the success and the like the success that must have taken to get to there. Right, that really like built a lot of credibility for you to me. Okay. And then, yeah, I mean for sure, the health thing. You got the ads. You're so fit, so I would assume you're pretty regimented, Like it takes a lot of sacrifice to be that healthy, for sure. So I would say that one I aligned with.

Speaker 1:

Yeah, cool. And I think it's interesting too, because the success that people perceive like success is not number one on my values list, right, like the big house, the things like those things don't matter so much to me as like how you felt when you walked into my house, how I made you feel in my presence or how my energy felt. So this is super interesting, I think, because, yes, we have a live in nanny, yes, it's like a house it's actually not that big, but you know, it's like a, yeah, it's like a nice, beautiful house, and I really am like such a visual person. Design is super important to me and I just think that that's so interesting because I would not even describe myself as the type of success that you described me as. So this is a really good example of that misconception not even misconception, just the things that you see versus the things that are important to me.

Speaker 2:

Right, absolutely Like, I guess another one I noticed that during your workshop you didn't have single notes, you didn't have any like cute cards. There was no slides with what you are going to be talking about. It just came from within you and I thought that level of effortlessness that really also stood out for me, because you don't see that very often I was like where's your slide? You know I'm ready for the like traditional. You know here's the worksheet, I'm going to follow this process. You just it came so like effortlessly out of you and I thought that either that required a lot of work for it to look that effortless or that is just your natural gift. You really are disabled to like bop into any room and kind of know how to guide the conversation and your presentation without much notes. So I knew it was one of the.

Speaker 1:

Want me to tell you which one it was.

Speaker 2:

You guess it's probably both. I mean, I bet it's very effortless now, but you probably did a lot of things leading up to this moment, yeah.

Speaker 1:

I think it's not a lot of like work in that moment to prepare for those workshops, or not even in that moment, but like leading up to the retreat. It wasn't, you know, like, oh gosh, I need to sit down for a week and figure out these workshops. I think that you're right, though it's like the accumulation of the last 10 years and how well I know what I know Right, and I tend to only really teach or lead on things that I really know, and so I think that level of effortlessness is really easy for me to achieve, because it does feel like those elements of my work are I don't want to say easy, but just really comfortable, because I've spent so much time with those elements of my work that they have just become me Right. So, yeah, really cool reflections. I love that. Okay, we've gone over time, but thank you so much for having me on your podcast.

Speaker 2:

Thanks for tuning into another episode If this one inspired you to take action. But you could use some help on your plan, or perhaps you've got too many ideas bouncing around in that beautiful brain of yours. You'd love some clarity on your strategy, what you should pursue first and why. Well, I am now offering one-on-one freedom coaching sessions. You can book these at buy me a coffeecom slash what's your free. This is our opportunity to have a virtual coffee together. Spend an hour getting clarity on how you can unlock more freedom and flexibility in your life. On these calls, you can ask me anything, but here are some things that I'm an expert in creating a location, independent lifestyle, building service based and freelance businesses, leveraging the gig economy and platforms like Fiverr, utilizing podcasts to build your personal brand and developing passive income streams. So book your freedom coaching session with me at. Buy me a coffeecom slash what's your free. I would love to have a virtual coffee with you.

Achieving Freedom Through Entrepreneurship
Transitioning From Partnership to Personal Brand
Entrepreneur's Business Model and Future Plans
Building Membership, Overcoming Brand Misconceptions
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